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As I read Group Think: What does ‘Saturday Night Live’ have in common with German philosophy? by Malcolm Gladwell, I found that this article was very difficult to understand. Gladwell gives out many different names that I could not remember one of those. But as I have finished reading, I have got some ideas about the articles that I did not sure.

Despite its catchy subtitle, I believe that the article Group Think is answering “Does groupthink creates new ideas?” In reality, innovation always come from discussion; however, it leads to a problem – groupthink. During the discussion, people tend to agree with a single idea that limits the other’s ideas to come. As fewer ideas are gathered together, it turns out to be a bad decision. In Gladwell’s point of view, “Saturday Night Live” is also a production of groupthink. Even though innovations always come from social interaction, it does not seem working in groupthink.